That's our company manifesto up there, and we think that sums it up pretty well.
This company was founded on the success of one card that spoke to a truth about relationships in a way that wasn't yet represented in Greeting Card World, and that's what we most like to do here: identify universal, emotional truths and observations on being human, and turn them into products that help people feel understood. We make cards for the relationships we actually have, not the ones we wish we had, and we've made it our mission to help people connect when they don't know what to say.
A few more things about us: We believe humanity is an endless source of inspiration, we think funny and pretty don't have to be mutually exclusive, and we find it creepily satisfying whenever a customer asks if we've been reading their diary, because it means we're doing something right.
We officially launched our wholesale collection of greeting cards and art prints in May of 2013, and at the time, "we" was actually just Emily drawing stuff in her bedroom. Today, we're a busy team based between Los Angeles and Las Vegas, and our products now include textiles, mugs, stationery, and whatever else we can figure out how to make while retaining some semblance of sanity.