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New Empathy Cards™ for November!

New Empathy Cards™ for November!

We had so much customer feedback to consider when creating these – something we didn’t have the first round -- and I wanted to make sure I honored that, while also making sure I was writing from a real place, AND that they were good, creatively speaking. 

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Empathy Cards For Serious Illness

Empathy Cards For Serious Illness

Hi, friends. Today we're launching something new. They're called Empathy Cards, and they're designed to give to people with a serious illness. I've been working on the idea for these cards for a long time, and this project is really important to me.

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Naming A Business After Yourself: When Is It A Good Idea?

Naming A Business After Yourself: When Is It A Good Idea?

When I started my business, I tried (but not that hard) to think of a good name. When I didn’t come up with anything I loved (after not that long thinking about it), I decided to just go with my own. “Hey,” I thought, “it worked for Jonathan Adler and Diane von Furstenburg!” I am here to tell you this: I gave myself kind of bad advice. Now that I’m a couple of years into this venture, with the benefit of our old pal hindsight, I now know a lot more about when naming a business after yourself makes sense, and when it might make more sense not to.

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Valentine Fogcasting

For Valentine's Day, I worked with San Francisco ad agency Camp+King to create this insane thing: laser Valentines projected onto the San Francisco fog, in the world's first use of fogcasting. I worked in advertising for many years before starting my own company, and it was really fun and strange to be on the other side as the client. 

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