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Things & Stuff

The Blog of Emily McDowell Studio


Valentine Fogcasting

For Valentine's Day, I worked with San Francisco ad agency Camp+King to create this insane thing: laser Valentines projected onto the San Francisco fog, in the world's first use of fogcasting. I worked in advertising for many years before starting my own company, and it was really fun and strange to be on the other side as the client. One of the best things (for me) about this project was that I got to work with my former boss and his agency on it..


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